Home » , , , , , , , , » James Yap & Neil Etheridge Go Shirtless for Toby's; Michelle Gumabao Joins as New Endorser

James Yap & Neil Etheridge Go Shirtless for Toby's; Michelle Gumabao Joins as New Endorser

Written By Nikki Mendz on Friday, September 20, 2013 | 10:36 AM




James Yap and Azkals star goalkeeper Neil Etheridge show the ideal athlete's physique as they go shirtless to expose their well-toned muscles and "to die for" abs on Toby's Sports' newest campaign, "It Starts Here." James and Neil, together with UAAP volleyball champion Michelle Gumabao, are considered as the country's top athletes who best epitomize the “It Starts Here” campaign. They have been purposely selected by Toby's to convey its message of passion, excellence and greatness. According to Toby's, "these three athletes each exhibits what it takes to have a burning passion for sports, motivated to reach greatness and prove that excellence can be fulfilled."



Toby's "It Starts Here" campaign is also in line with the launch of their new logo which goes with its new look - an all-new store design created by a Tokyo-based design firm. If we pass by any of their retail stores at the malls, we can easily notice the outlets' makeover.

Here are some of the campaign's photos with their models James Yap, Neil Etheridge and Michelle Gumabao:

shirtless James Yap
James Yap Michelle Gumabao Neil EtheridgeJames Yap Michelle Gumabao Neil Etheridgeshirtless Neil EtheridgeMichelle GumabaoNeil EtheridgeJames YapJames Yap Michelle GumabaoJames Yap Michelle Gumabao
James Yap Michelle Gumabao

Photos are courtesy of the Twitter accounts of James Yap, Michelle Gumabao, Neil Etheridge and Toby's Sports

This is not part of Toby's campaign but it's just nice to watch James Yap and the San Mig Coffee Mixers' TVC - "behind the scenes," so I hope you enjoy it as well.


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